Profitable Customer Engagement: Concepts, Metrics, and Strategies
The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. This book communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework.
Sábháilte in:
| Príomhchruthaitheoir: | |
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| Formáid: | LEABHAR |
| Teanga: | Béarla |
| Foilsithe / Cruthaithe: |
New Delhi
SAGE Publications India Pvt. Ltd.
2013
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| Ábhair: | |
| Clibeanna: |
Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
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| Achoimre: | The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. This book communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. |
|---|---|
| Cur síos fisiciúil: | xxii, 312 p. |
| ISBN: | 9788132113409 |