Profitable Customer Engagement: Concepts, Metrics, and Strategies

The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. This book communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework.

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書誌詳細
第一著者: Kumar, V.
フォーマット: 図書
言語:英語
出版事項: New Delhi SAGE Publications India Pvt. Ltd. 2013
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要約:The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. This book communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework.
物理的記述:xxii, 312 p.
ISBN:9788132113409