Profitable Customer Engagement: Concepts, Metrics, and Strategies
The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. This book communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework.
Сохранить в:
| Главный автор: | |
|---|---|
| Формат: | |
| Язык: | английский |
| Опубликовано: |
New Delhi
SAGE Publications India Pvt. Ltd.
2013
|
| Предметы: | |
| Метки: |
Добавить метку
Нет меток, Требуется 1-ая метка записи!
|
| Итог: | The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. This book communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. |
|---|---|
| Объем: | xxii, 312 p. |
| ISBN: | 9788132113409 |