Profitable Customer Engagement: Concepts, Metrics, and Strategies
The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. This book communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework.
में बचाया:
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | पुस्तक |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
New Delhi
SAGE Publications India Pvt. Ltd.
2013
|
| विषय: | |
| टैग: |
टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
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| 100 | |a Kumar, V. |9 3089 | ||
| 245 | |a Profitable Customer Engagement: Concepts, Metrics, and Strategies | ||
| 260 | |a New Delhi |b SAGE Publications India Pvt. Ltd. |c 2013 | ||
| 300 | |a xxii, 312 p. | ||
| 520 | |a The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. This book communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. | ||
| 650 | |a Customer Relations - Management |9 606 | ||
| 650 | |a Branding - Marketing |9 866 | ||