Profitable Customer Engagement: Concepts, Metrics, and Strategies

The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. This book communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework.

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Kumar, V.
Fformat:	Llyfr
Iaith:	Saesneg
Cyhoeddwyd:	New Delhi SAGE Publications India Pvt. Ltd. 2013
Pynciau:	Customer Relations - Management Branding - Marketing
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

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