Profitable Customer Engagement: Concepts, Metrics, and Strategies

The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. This book communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework.

Sábháilte in:

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Kumar, V.
Formáid:	LEABHAR
Teanga:	Béarla
Foilsithe / Cruthaithe:	New Delhi SAGE Publications India Pvt. Ltd. 2013
Ábhair:	Customer Relations - Management Branding - Marketing
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!

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