Profitable Customer Engagement: Concepts, Metrics, and Strategies

The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. This book communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework.

में बचाया:

ग्रंथसूची विवरण
मुख्य लेखक:	Kumar, V.
स्वरूप:	पुस्तक
भाषा:	अंग्रेज़ी
प्रकाशित:	New Delhi SAGE Publications India Pvt. Ltd. 2013
विषय:	Customer Relations - Management Branding - Marketing
टैग:	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!

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