Profitable Customer Engagement: Concepts, Metrics, and Strategies

The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. This book communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework.

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Библиографические подробности
Главный автор:	Kumar, V.
Формат:	‌
Язык:	английский
Опубликовано:	New Delhi SAGE Publications India Pvt. Ltd. 2013
Предметы:	Customer Relations - Management Branding - Marketing
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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