Profitable Customer Engagement: Concepts, Metrics, and Strategies

The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. This book communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework.

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Detaylı Bibliyografya
Yazar:	Kumar, V.
Materyal Türü:	Kitap
Dil:	İngilizce
Baskı/Yayın Bilgisi:	New Delhi SAGE Publications India Pvt. Ltd. 2013
Konular:	Customer Relations - Management Branding - Marketing
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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