Profitable Customer Engagement: Concepts, Metrics, and Strategies

The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. This book communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework.

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书目详细资料
主要作者:	Kumar, V.
格式:	图书
语言:	英语
出版:	New Delhi SAGE Publications India Pvt. Ltd. 2013
主题:	Customer Relations - Management Branding - Marketing
标签:	添加标签没有标签, 成为第一个标记此记录!

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