Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion Aspirations

The first comprehensive review of the expanding rural consumer market opportunity in the developing countries.

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Bibliographic Details
Main Author: Mahajan, Vijay
Other Authors: Warbelow, Kathy
Format: Book
Language:English
Published: New Delhi SAGE Publications India Pvt. Ltd. 2016
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NMIMS Hyderabad -

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