Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion Aspirations

The first comprehensive review of the expanding rural consumer market opportunity in the developing countries.

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Detalles Bibliográficos
Autor Principal: Mahajan, Vijay
Outros autores: Warbelow, Kathy
Formato: Libro
Idioma:inglés
Publicado: New Delhi SAGE Publications India Pvt. Ltd. 2016
Subjects:
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Descripción
Summary:The first comprehensive review of the expanding rural consumer market opportunity in the developing countries.
Descrición Física:xxv, 169 p.
ISBN:9789386042323