Marketing Management: A Decision-Making Approach
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Marketing Management: A Decision-Making Approach

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A contemporary discourse on how to operate in the rapidly changing environment of the marketplace. It provides the mantra to build long-term marketing growth. It also reclassifies the need hierarchy to suit the marketing professionals and introduces the concept of 'rebel need'.

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Bibliographic Details
Main Author: Venugopal, Pingali
Format: Book
Language:English
Published: New Delhi SAGE Publications India Pvt. Ltd. 2010
Subjects:
Marketing - Management
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NMIMS Hyderabad -

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Call Number: 658.8 VEN
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