Marketing Management: A Decision-Making Approach
A contemporary discourse on how to operate in the rapidly changing environment of the marketplace. It provides the mantra to build long-term marketing growth. It also reclassifies the need hierarchy to suit the marketing professionals and introduces the concept of 'rebel need'.
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| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
New Delhi
SAGE Publications India Pvt. Ltd.
2010
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| Summary: | A contemporary discourse on how to operate in the rapidly changing environment of the marketplace. It provides the mantra to build long-term marketing growth. It also reclassifies the need hierarchy to suit the marketing professionals and introduces the concept of 'rebel need'. |
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| Fysisk beskrivelse: | xvii, 245 p. |
| ISBN: | 9788132104711 |