Marketing Management: A Decision-Making Approach
A contemporary discourse on how to operate in the rapidly changing environment of the marketplace. It provides the mantra to build long-term marketing growth. It also reclassifies the need hierarchy to suit the marketing professionals and introduces the concept of 'rebel need'.
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi
SAGE Publications India Pvt. Ltd.
2010
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