Marketing Management: A Decision-Making Approach
A contemporary discourse on how to operate in the rapidly changing environment of the marketplace. It provides the mantra to build long-term marketing growth. It also reclassifies the need hierarchy to suit the marketing professionals and introduces the concept of 'rebel need'.
Gardado en:
| Autor Principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | inglés |
| Publicado: |
New Delhi
SAGE Publications India Pvt. Ltd.
2010
|
| Subjects: | |
| Tags: |
Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|
Search Result 1
Search Result 2
Search Result 3
