Key Account Management in Financial Services: Tools and Techniques for Building Strong Relationships with Major Clients
Add first rating

Key Account Management in Financial Services: Tools and Techniques for Building Strong Relationships with Major Clients

"Key Account Management in Financial Services has been written in response to demand for a book devoted exclusively to the subject for this market. It offers specific advice on marketing and selling financial products, with real-world examples and case studies from FS companies around the globe...

Full description

Saved in:
Bibliographic Details
Main Author: Cheverton, Peter
Other Authors: Hughes, Tim, Foss, Bryan, Stone, Merlin
Format: Book
Language:English
Published: New Delhi Kogan Page India Pvt. Ltd. 2010
Subjects:
Financial Services Industry - Management
Selling - Key Accounts
Marketing - Key Accounts
Tags: Add Tag
No Tags, Be the first to tag this record!

NMIMS Hyderabad -

Holdings details from NMIMS Hyderabad -
Call Number: 658.804 CHE
Copy Available Place a Hold
Copy Available Place a Hold
Copy Available Place a Hold
Copy Available Place a Hold
Copy Available Place a Hold

Similar Items