Key Account Management in Financial Services: Tools and Techniques for Building Strong Relationships with Major Clients
"Key Account Management in Financial Services has been written in response to demand for a book devoted exclusively to the subject for this market. It offers specific advice on marketing and selling financial products, with real-world examples and case studies from FS companies around the globe...
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| Auteur principal: | |
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| Autres auteurs: | , , |
| Format: | Livre |
| Langue: | anglais |
| Publié: |
New Delhi
Kogan Page India Pvt. Ltd.
2010
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| Sujets: | |
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| Résumé: | "Key Account Management in Financial Services has been written in response to demand for a book devoted exclusively to the subject for this market. It offers specific advice on marketing and selling financial products, with real-world examples and case studies from FS companies around the globe." "Compiled from original in-depth research and interviews, it is divided into seven parts and is designed to take the reader through the process of analysis, planning, implementation and performance monitoring, so it can be used as a 'before, during, and after' guide to practical implementation." |
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| Description: | Including CD |
| Description matérielle: | xiv, 329 p. |
| ISBN: | 9788175545304 |