Key Account Management in Financial Services: Tools and Techniques for Building Strong Relationships with Major Clients
"Key Account Management in Financial Services has been written in response to demand for a book devoted exclusively to the subject for this market. It offers specific advice on marketing and selling financial products, with real-world examples and case studies from FS companies around the globe...
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| Άλλοι συγγραφείς: | , , |
| Μορφή: | Βιβλίο |
| Γλώσσα: | Αγγλικά |
| Έκδοση: |
New Delhi
Kogan Page India Pvt. Ltd.
2010
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