Key Account Management in Financial Services: Tools and Techniques for Building Strong Relationships with Major Clients

"Key Account Management in Financial Services has been written in response to demand for a book devoted exclusively to the subject for this market. It offers specific advice on marketing and selling financial products, with real-world examples and case studies from FS companies around the globe...

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Bibliografske podrobnosti
Glavni avtor:	Cheverton, Peter
Drugi avtorji:	Hughes, Tim, Foss, Bryan, Stone, Merlin
Format:	Knjiga
Jezik:	angleščina
Izdano:	New Delhi Kogan Page India Pvt. Ltd. 2010
Teme:	Financial Services Industry - Management Selling - Key Accounts Marketing - Key Accounts
Oznake:	Označite Brez oznak, prvi označite!

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