The SAGE Encyclopedia of Corporate Reputation
Explores the field of corporate reputation in the format of an encyclopedic reference. This book comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations.
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Other Authors: | Carroll, Craig E. |
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Format: | Book |
Language: | English |
Published: |
California
SAGE Publications, Inc.
2016
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