Marketing Analytics: Data-Driven Techniques with Microsoft Excel

"Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written b...

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Bibliographic Details
Main Author: Winston, Wayne L.
Format: Book
Language:English
Published: New Delhi Wiley India Pvt. Ltd. 2018
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