Cita APA (7th ed.)

Winston, W. L. (2018). Marketing Analytics: Data-Driven Techniques with Microsoft Excel. Wiley India Pvt. Ltd.

Cita Chicago (17th ed.)

Winston, Wayne L. Marketing Analytics: Data-Driven Techniques with Microsoft Excel. New Delhi: Wiley India Pvt. Ltd, 2018.

Cita MLA (9th ed.)

Winston, Wayne L. Marketing Analytics: Data-Driven Techniques with Microsoft Excel. Wiley India Pvt. Ltd, 2018.