Winston, W. L. (2018). Marketing Analytics: Data-Driven Techniques with Microsoft Excel. Wiley India Pvt. Ltd.
Cita Chicago Style (17a ed.)Winston, Wayne L. Marketing Analytics: Data-Driven Techniques with Microsoft Excel. New Delhi: Wiley India Pvt. Ltd, 2018.
Cita MLA (9a ed.)Winston, Wayne L. Marketing Analytics: Data-Driven Techniques with Microsoft Excel. Wiley India Pvt. Ltd, 2018.
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