Marketing Analytics: Data-Driven Techniques with Microsoft Excel
"Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written b...
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| Tác giả chính: | |
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| Định dạng: | Sách |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
New Delhi
Wiley India Pvt. Ltd.
2018
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| Những chủ đề: | |
| Các nhãn: |
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| Tóm tắt: | "Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques--and achieve optimum results."--Publisher's website. |
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| Mô tả vật lý: | xxx, 690 p. |
| số ISBN: | 9788126548620 |