Marketing Analytics: Data-Driven Techniques with Microsoft Excel
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Marketing Analytics: Data-Driven Techniques with Microsoft Excel

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"Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written b...

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Bibliografske podrobnosti
Glavni avtor: Winston, Wayne L.
Format: Knjiga
Jezik:angleščina
Izdano: New Delhi Wiley India Pvt. Ltd. 2018
Teme:
Marketing Research - Data Processing
Electronic Spreadsheets
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