Services Marketing: People, Technology, Strategy
"Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples....
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Pearson Education India Pvt. Ltd.
2019
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| Edition: | 8th ed. |
| Subjects: | |
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| 100 | |a Wirtz, Jochen |9 501 | ||
| 245 | |a Services Marketing: People, Technology, Strategy | ||
| 250 | |a 8th ed. | ||
| 260 | |a New Delhi |b Pearson Education India Pvt. Ltd. |c 2019 | ||
| 300 | |a xxii, 817 p. | ||
| 520 | |a "Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples." | ||
| 650 | |a Service Industries - Marketing |9 104 | ||
| 700 | |a Lovelock, Christopher |9 103 | ||
| 700 | |a Chatterjee, Jayanta |9 105 | ||