Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning

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Bibliographic Details
Main Author:	Venkatesan, Rajkumar
Other Authors:	Farris, Paul W., Wilcox, Ronald T.
Format:	Book
Language:	English
Published:	New Delhi Pearson Education India Pvt. Ltd. 2019
Subjects:	Market Segmentation Revenue Management Consumer Profiling
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NMIMS Hyderabad -

Holdings details from NMIMS Hyderabad -
Call Number:	658.802 VEN
Copy	Available Place a Hold