APA (7th ed.) Citation

Venkatesan, R., Farris, P. W., & Wilcox, R. T. (2019). Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning. Pearson Education India Pvt. Ltd.

Chicago Style (17th ed.) Citation

Venkatesan, Rajkumar, Paul W. Farris, and Ronald T. Wilcox. Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning. New Delhi: Pearson Education India Pvt. Ltd, 2019.

MLA (9th ed.) Citation

Venkatesan, Rajkumar, et al. Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning. Pearson Education India Pvt. Ltd, 2019.