Venkatesan, R., Farris, P. W., & Wilcox, R. T. (2019). Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning. Pearson Education India Pvt. Ltd.
Citação do estilo Chicago (17ª ed.)Venkatesan, Rajkumar, Paul W. Farris, e Ronald T. Wilcox. Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning. New Delhi: Pearson Education India Pvt. Ltd, 2019.
Citação MLA (9ª ed.)Venkatesan, Rajkumar, et al. Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning. Pearson Education India Pvt. Ltd, 2019.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.