Venkatesan, R., Farris, P. W., & Wilcox, R. T. (2019). Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning. Pearson Education India Pvt. Ltd.
Chicago-referens (17:e uppl.)Venkatesan, Rajkumar, Paul W. Farris, och Ronald T. Wilcox. Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning. New Delhi: Pearson Education India Pvt. Ltd, 2019.
MLA-referens (9:e uppl.)Venkatesan, Rajkumar, et al. Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning. Pearson Education India Pvt. Ltd, 2019.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.