Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning

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Bibliographic Details
Main Author: Venkatesan, Rajkumar
Other Authors: Farris, Paul W., Wilcox, Ronald T.
Format: Book
Language:English
Published: New Delhi Pearson Education India Pvt. Ltd. 2019
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Description
Physical Description:xix, 300 p.