Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning

Furkejuvvon:

Bibliográfalaš dieđut
Váldodahkki:	Venkatesan, Rajkumar
Eará dahkkit:	Farris, Paul W., Wilcox, Ronald T.
Materiálatiipa:	Girji
Giella:	eaŋgalasgiella
Almmustuhtton:	New Delhi Pearson Education India Pvt. Ltd. 2019
Fáttát:	Market Segmentation Revenue Management Consumer Profiling
Fáddágilkorat:	Lasit fáddágilkoriid Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!

MARC


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100		\|a Venkatesan, Rajkumar \|9 4930
245		\|a Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning
260		\|a New Delhi \|b Pearson Education India Pvt. Ltd. \|c 2019
300		\|a xix, 300 p.
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650		\|a Revenue Management \|9 4931
650		\|a Consumer Profiling \|9 4932
700		\|a Farris, Paul W. \|9 1671
700		\|a Wilcox, Ronald T. \|9 4933