Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning

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Detalles Bibliográficos
Autor Principal:	Venkatesan, Rajkumar
Outros autores:	Farris, Paul W., Wilcox, Ronald T.
Formato:	Libro
Idioma:	inglés
Publicado:	New Delhi Pearson Education India Pvt. Ltd. 2019
Subjects:	Market Segmentation Revenue Management Consumer Profiling
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