Marketing Finance: Turning Marketing Strategies into Shareholder Value

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Bibliographic Details
Main Author:	Ward, Keith
Format:	Book
Language:	English
Published:	New York Routledge An Imprint of Taylor & Francis Group 2014
Subjects:	Marketing - Cost Effectiveness Marketing - Management
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NMIMS Hyderabad -

Holdings details from NMIMS Hyderabad -
Call Number:	658.802 WAR
Copy	Available Place a Hold