Marketing Finance: Turning Marketing Strategies into Shareholder Value
Tallennettuna:
| Päätekijä: | |
|---|---|
| Aineistotyyppi: | Kirja |
| Kieli: | englanti |
| Julkaistu: |
New York
Routledge An Imprint of Taylor & Francis Group
2014
|
| Aiheet: | |
| Tagit: |
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| 100 | |a Ward, Keith |9 6225 | ||
| 245 | |a Marketing Finance: Turning Marketing Strategies into Shareholder Value | ||
| 260 | |a New York |b Routledge An Imprint of Taylor & Francis Group |c 2014 | ||
| 300 | |a xii, 349 p. | ||
| 650 | |a Marketing - Cost Effectiveness |9 6226 | ||
| 650 | |a Marketing - Management |9 6227 | ||