Social Marketing: Influencing Behabiors for Good
This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build communitie...
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi
SAGE Publications India Pvt. Ltd.
2012
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| Edition: | 4th ed. |
| Subjects: | |
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NMIMS Hyderabad -
| Call Number: |
658.8 LEE |
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| Copy | Available Place a Hold |