The Handbook for Focus Group Research

As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducti...

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Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Greenbaum, Thomas L.
Formáid:	LEABHAR
Teanga:	Béarla
Foilsithe / Cruthaithe:	New York Lexington Books An Imprint of Macmillan, Inc. 1993
Eagrán:	Rev. ed.
Ábhair:	Marketing Research
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!

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