Creating Powerful Brands

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real exa...

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主要作者: De Chernatony, Leslie
其他作者: McDonald, Malcolm, Wallace, Elaine
格式: 圖書
語言:英语
出版: New York Routeldge An Imprint of Taylor & Francis Group 2012
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CREATING POWERFUL BRANDS DE CHERNATONY LESLIE

出版 1993
圖書