The 22 Immutable Laws of Marketing

Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.

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Bibliografiska uppgifter
Huvudupphovsman: Ries, Al
Övriga upphovsmän: Trout, Jack
Materialtyp: Bok
Språk:engelska
Publicerad: London Profile Books Ltd. 2007
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520 |a Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions. 
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