What the Customer wants you to Know: How Everybody Needs to Think Differently About Sales

Explains how to transform the sales process by focusing on a customer's problems, values, and goals, in a guide that also covers how to address pricing concerns while making sales issues relevant to external departments.

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Bibliographic Details
Main Author: Charan, Ram
Format: Book
Language:English
Published: New Delhi Penguin Random House India Pvt. Ltd. 2008
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