Service Marketing: Integrating Customer Focus Across the Firm
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Service Marketing: Integrating Customer Focus Across the Firm

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"Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a m...

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Bibliographic Details
Main Author: Zeirhaml, Valarie A.
Other Authors: Bitner, Mary Jo, Gremler, Dwayne D., Pandit, Ajay
Format: Book
Language:English
Published: Chennai McGraw Hill Education (India) Pvt. Ltd. 2019
Edition:7th ed.
Subjects:
Service industries - Marketing
Customer Services - Marketing
Service Industries
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