Service Marketing: Integrating Customer Focus Across the Firm
"Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a m...
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| Andre forfattere: | , , |
| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
Chennai
McGraw Hill Education (India) Pvt. Ltd.
2019
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| Udgivelse: | 7th ed. |
| Fag: | |
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| Summary: | "Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the |
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| Emne beskrivelse: | Special Indian Edition - SIE |
| Fysisk beskrivelse: | xxxvi, |
| ISBN: | 9789353160777 |