Service Marketing: Integrating Customer Focus Across the Firm
"Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a m...
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| Άλλοι συγγραφείς: | , , |
| Μορφή: | Βιβλίο |
| Γλώσσα: | Αγγλικά |
| Έκδοση: |
Chennai
McGraw Hill Education (India) Pvt. Ltd.
2019
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| Έκδοση: | 7th ed. |
| Θέματα: | |
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| Περίληψη: | "Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the |
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| Περιγραφή τεκμηρίου: | Special Indian Edition - SIE |
| Φυσική περιγραφή: | xxxvi, |
| ISBN: | 9789353160777 |