Service Marketing: Integrating Customer Focus Across the Firm
"Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a m...
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| Үндсэн зохиолч: | |
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| Бусад зохиолчид: | , , |
| Формат: | Ном |
| Хэл сонгох: | англи |
| Хэвлэсэн: |
Chennai
McGraw Hill Education (India) Pvt. Ltd.
2019
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| Хэвлэл: | 7th ed. |
| Нөхцлүүд: | |
| Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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| Тойм: | "Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the |
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| Зүйлийн тодорхойлолт: | Special Indian Edition - SIE |
| Биет тодорхойлолт: | xxxvi, |
| ISBN: | 9789353160777 |