Service Marketing: Integrating Customer Focus Across the Firm

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"Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a m...

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Bibliografiske detaljer
Hovedforfatter:	Zeirhaml, Valarie A.
Andre forfattere:	Bitner, Mary Jo, Gremler, Dwayne D., Pandit, Ajay
Format:	Bog
Sprog:	engelsk
Udgivet:	Chennai McGraw Hill Education (India) Pvt. Ltd. 2019
Udgivelse:	7th ed.
Fag:	Service industries - Marketing Customer Services - Marketing Service Industries
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Lignende værker

Service Marketing: Integrating Customer Focus Across the Firm
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