Service Marketing: Integrating Customer Focus Across the Firm

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"Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a m...

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Bibliografski detalji
Glavni autor:	Zeirhaml, Valarie A.
Daljnji autori:	Bitner, Mary Jo, Gremler, Dwayne D., Pandit, Ajay
Format:	Knjiga
Jezik:	engleski
Izdano:	Chennai McGraw Hill Education (India) Pvt. Ltd. 2019
Izdanje:	7th ed.
Teme:	Service industries - Marketing Customer Services - Marketing Service Industries
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

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