Service Marketing: Integrating Customer Focus Across the Firm

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"Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a m...

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書誌詳細
第一著者:	Zeirhaml, Valarie A.
その他の著者:	Bitner, Mary Jo, Gremler, Dwayne D., Pandit, Ajay
フォーマット:	図書
言語:	英語
出版事項:	Chennai McGraw Hill Education (India) Pvt. Ltd. 2019
版:	7th ed.
主題:	Service industries - Marketing Customer Services - Marketing Service Industries
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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