Service Marketing: Integrating Customer Focus Across the Firm

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"Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a m...

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Detaylı Bibliyografya
Yazar:	Zeirhaml, Valarie A.
Diğer Yazarlar:	Bitner, Mary Jo, Gremler, Dwayne D., Pandit, Ajay
Materyal Türü:	Kitap
Dil:	İngilizce
Baskı/Yayın Bilgisi:	Chennai McGraw Hill Education (India) Pvt. Ltd. 2019
Edisyon:	7th ed.
Konular:	Service industries - Marketing Customer Services - Marketing Service Industries
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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