Conducting Focus Groups: For Business and Management Students
In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how yo...
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| 第一著者: | |
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| その他の著者: | |
| フォーマット: | 図書 |
| 言語: | 英語 |
| 出版事項: |
London
SAGE Publications Ltd.
2018
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| シリーズ: | Mastering Business Research Methods
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| 主題: | |
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| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_830000000000000_OAT |7 0 |9 11496 |a 50008178 |b 50008178 |d 2020-02-13 |e The Book Syndicate Hyderabad |g 6428.40 |l 0 |o 658.83 OAT |p J4747 |r 2020-03-17 00:00:00 |w 2020-03-17 |y RB | ||
| 999 | |c 6393 |d 6393 | ||
| 020 | |a 9781473948211 | ||
| 082 | |a 658.83 |b OAT | ||
| 100 | |a Oates, Caroline J. |9 6909 | ||
| 245 | |a Conducting Focus Groups: For Business and Management Students | ||
| 260 | |a London |b SAGE Publications Ltd. |c 2018 | ||
| 300 | |a xiii, 90 p. | ||
| 490 | |a Mastering Business Research Methods | ||
| 520 | |a In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how you can successfully use focus groups to address your own research question. | ||
| 650 | |a Management - Research Methodology |9 6910 | ||
| 650 | |a Focus Groups |9 6911 | ||
| 700 | |a Alevizou, Panayiota J. |9 6912 | ||